What should I do if my ad is below benchmarks?

Short Answer

Short Answer: Review targeting, creative, and budget to optimize performance.

Expanded Explanation

Expanded Explanation: Benchmarks are averages, not strict rules. If your ad is underperforming, first check if it’s still in the learning phase. Next, adjust targeting to focus on higher-quality audiences, refresh creatives, or allow AI optimization to run. UpRank AI Ads also provides recommendations when campaigns fall below typical performance.

Pro Tips

• Refresh creatives regularly.

• Use AI optimization features to recover underperforming ads.