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What should I do if my ad is below benchmarks?
by: Angela WalshPublished on: 02/09/2025Underperforming ads are a common challenge. This guide provides a clear strategy for improving your ad results by adjusting targeting, refreshing creative, and leveraging AI optimization, helping your campaigns recover and hit your key benchmarks.
What is a good advertising cost of sales (ACOS)?
by: Angela WalshPublished on: 02/09/2025Determining a good Advertising Cost of Sales (ACOS) depends on your business's profit margins and goals. While 20-30% is a common benchmark, you should compare your ACOS against your profit margin to ensure your campaigns are truly profitable.
How long should I wait before editing my ad?
by: Angela WalshPublished on: 02/09/2025Patience is key to successful ad campaigns. Learn why you should wait until your campaign exits the learning phase—which typically requires about 50 conversions or 7 days—before making any major edits to your ads.
Where does my ad spend come from?
by: Angela WalshPublished on: 02/09/2025All ad spend is billed directly by the platform on which you run your ads. Learn how your budget is charged and managed by platforms like Google, Meta, and TikTok, ensuring you can accurately track your spending.
