Why Are My Ads Showing Outside My Target Audience?

Ads sometimes appear outside your chosen targeting. Here’s why.

Why This Matters

Why This Matters: Wasted impressions reduce efficiency and increase costs.

Step-by-Step Instructions

1. Remember: Facebook uses 'recent location' as well as 'live in location.'

2. Check if targeting is set to 'People recently in this location.'

3. Review audience expansion settings.

4. Ensure lookalike audiences aren’t too broad.

5. Double-check placement options (e.g., Instagram Explore).

Pro Tips

• Use 'People living in this location' for stricter targeting.

• Disable audience expansion if not needed.

FAQs

Q: Is it normal to see some spillover?
A: Yes, a small percentage is expected.

Q: Will I be charged for previews?
A: No, previews don’t cost anything.

Final Thoughts

Tightening targeting keeps impressions focused on your intended audience.