Understanding the Learning Phase (and When to Edit Your Ads)

When you launch a new campaign, it goes through a 'learning phase.' Here’s what that means and when it’s safe to make edits.

Why This Matters

Why This Matters: Editing too early can reset learning and waste your budget. Waiting too long can delay results.

Step-by-Step Instructions

1. Launch your campaign in UpRank AI Ads.

2. Allow at least 50 conversions before making major edits.

3. Monitor performance in 'View Results.'

4. Avoid changing budget, targeting, or creatives during learning.

5. Once the learning phase stabilizes, apply optimizations.

Pro Tips

• Resist the urge to edit daily.

• Focus on high-level changes only after learning ends.

FAQs

Q: How long does the learning phase last?
A: Typically 7 days or 50 conversions.

Q: What edits reset learning?
A: Changing budget, targeting, or creatives.

Final Thoughts

Respecting the learning phase leads to more stable results in UpRank AI Ads.