Special Ad Categories: Credit, Housing, and Employment Rules

Some industries require special compliance. This guide explains how to set up campaigns under Meta’s Special Ad Categories.

Why This Matters

Why This Matters: Ads about Credit, Housing, or Employment must follow stricter targeting rules to stay compliant.

Step-by-Step Instructions

1. Start a new campaign in UpRank AI Ads.

2. Go to 'Connect Platforms' → Facebook.

3. Toggle 'Do you advertise Credit, Housing, or Employment?' to ON.

4. Select your category: Credit, Housing, or Employment.

5. Select your target country.

6. Proceed with campaign creation.

Pro Tips

• Expect limited targeting options.

• Use broad audiences to stay compliant.

FAQs

Q: Why can’t I target by age or ZIP code?
A: Special Ad Categories restrict detailed targeting to avoid discrimination.

Q: Do I always need to label my ads?
A: Yes, failing to do so can result in rejection.

Final Thoughts

Stay compliant by properly labeling Special Ad Category campaigns.