How to Build Retargeting & Lookalike Audiences

Retargeting and lookalike audiences help you reach people most likely to convert.

Why This Matters

Why This Matters: Advanced targeting improves efficiency and ROI.

Step-by-Step Instructions

1. Open UpRank AI Ads and go to 'Audiences.'

2. Click 'Create Audience.'

3. Choose 'Retargeting' (site visitors, past customers) or 'Lookalike' (similar to existing leads).

4. Upload a customer list or connect your pixel data.

5. Save your new audience and apply it to campaigns.

Pro Tips

• Keep lookalike audiences broad for scale.

• Retarget warm leads with strong offers.

FAQs

Q: Do I need a pixel for retargeting?
A: Yes, to track website visitors.

Q: How big should a list be for lookalikes?
A: At least 100–1,000 leads for accuracy.

Final Thoughts

Smart audience building improves targeting and results.