Social Media Strategies for
Real Estate Pros that will Build
Your Online Presence
and Gain You Organic Leads

Social Media is one of the most resourceful tools that any business owner can take advantage of. Whether you’re a seasoned social media user or are just looking to get started, this article is here to guide you through what steps need to be taken in order to start getting noticed by your peers, getting your name out into your community and eventually attracting more leads through social media content and through the platforms.

If you are already using a platform or two then keep using those platforms. Consistency is key here, and if you’re still not seeing any fruits from posting and sharing - just keep going! There is always room for improvement with your content but consistency will move you further.

Choose the Right Platforms

Not all social media platforms are created equal, and your target audience may prefer one platform over another.

For real estate professionals looking to attract buyer and seller leads, we have found that Facebook, Instagram, LinkedIn, and Youtube are popular choices. Focus your efforts on the platforms that align with your audience's preferences. 

Side note…

If you are already getting traction with one platform vs another, for example LinkedIn, look at adding Facebook but not redirecting your attention 100% to Facebook. You can do this over the course of time, but getting your branding and name out there is critical.

Optimize Your Social Media Profiles 

Ensure your profiles are complete, professional, and consistent across all platforms. Use a high-quality profile picture and cover photo, and write a compelling bio that highlights your expertise and services. Make sure all of your contact information is always up to date, and it’s easy for them to get in contact with you.

Another important key to consider is that Content is King, create and share valuable content that resonates with your audience. 

This can include property listings, informative blog posts, market updates, and tips for buyers and sellers. Use a mix of text, images, and videos to keep your content engaging and diverse. Make sure to touch on your local community and show your activity locally as well, this helps to build rapport in a way that most other professionals can’t!

Make sure to use high-quality images and videos. Showcase your properties with stunning photos and virtual tours. Share before-and-after photos of homes you've helped transform. Visual content not only captures attention but also gives potential clients a better understanding of your offerings. These don’t have to be done by a professional, these days a great iPhone or phone camera can do it just fine!

Consistent Posting Schedule

Consistency is key on social media. Develop a posting schedule and stick to it. Regular and predictable content keeps your audience engaged and informed. Consider using scheduling tools to plan your posts in advance and maintain a consistent online presence.

Engage with Your Audience 

Social media is a two-way street. Respond promptly to comments and messages and engage with your followers by asking questions and encouraging discussions. Building a rapport with your audience fosters trust and credibility.

Talking about content again, make sure to Leverage Hashtags, use relevant hashtags to increase the discoverability of your content. Research popular real estate and location-specific hashtags to reach a broader audience. However, don't overdo it—focus on using a few well-chosen hashtags that are relevant to each post. The guideline is no more than 3 per post! 

Collaborate and Network with other professionals in the industry, such as mortgage brokers, home inspectors, and interior designers. Share each other's content and participate in cross-promotion to expand your reach. Networking on social media can lead to valuable partnerships and referrals.

To increase your audience Advertise Strategically, consider running targeted social media ads to reach specific demographics and promote your listings or services. Platforms like Facebook and Instagram offer powerful ad targeting options that can help you reach potential clients effectively. 

The final step is to Measure and Adjust, use analytics tools provided by social media platforms to track the performance of your posts and campaigns. Pay attention to metrics such as engagement, reach, and click-through rates. Adjust your strategies based on the data to continuously improve your online presence.

This might sound like a lot to do on a regular basis, a trick we recommend to clients is to batch content as much as possible. Meaning that you might do all of your filming in one day, at one location. Then you can edit and schedule that one day a month, making it possible to release 1-3x videos per week. 

If you made it this far, take into consideration, effective social media strategies are essential for real estate agents looking to build and maintain a strong online presence. 

By selecting the right platforms, consistently providing valuable content, engaging with your audience, and adapting your approach based on analytics, you can position yourself as a trusted expert in your local real estate market. Building your online presence is an ongoing effort, but the rewards in terms of increased visibility and client connections are well worth it in the competitive world of real estate.

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